In this day and age, social media is in arguably one of the most important and essential ingredients to any good marketing strategy. Without it, organisations will likely face many lost opportunities and find it a lot harder to achieve business goals and milestones. Keep reading to find out why social media has become such a big deal and how it can benefit your business. Creating brand exposure like never before Nearly half the world’s population are using social media platforms such as Facebook, Twitter and LinkedIn. Many people access these platforms daily, even multiple times per day. This creates […]

Task management is something many of us are constantly trying to improve on. When we have lots of tasks to do across projects, clients or roles, it can be hard to keep track of them. Varying due dates, levels of input, types of requirements, and teammates to collaborate with, are often too hard to stay on top of when simply using a diary or calendar. In recent years a diverse range of online tools have been developed to help us manage our tasks, some of my favourite include Asana, Trello, and These platforms are great for individuals and teams […]

Many of us will remember that not so long ago the sturdy filing cabinet was an essential and irreplaceable part of any office. Once holding all the secrets to our business, locked each night with the humble key, we relied on the folders and boxes of alphabetised paper files it held. Now, long forgotten, filing cabinets have been replaced by the illusive ‘cloud’ providing more storage space than one could ever need. Too often, however, I see clients keeping their private and crucial business information on their computer desktops or hard drives rather than the cloud – why?  The question […]

Email automation – “Why would I need this? Why would this be of interest to my business?” Do you feel as though you are repeating the same messages over and over like a broken record?   Even though the messages are new to your recipients, such as prospects, clients, or event attendees, they are all too familiar to you as you constantly repeat yourself to different people at different times. This is where email automation can help: it streamlines processes so you can free up your time to focus on other important tasks. Workshops are a great example of how email […]

Social Media

Freelancer PA can take care of your Social media needs, content design and creation. Social Media is an essential piece of your business marketing strategy, it helps you connect with your customers, increase awareness about your brand, and boost your leads and sales.