In this day and age, social media is in arguably one of the most important and essential ingredients to any good marketing strategy. Without it, organisations will likely face many lost opportunities and find it a lot harder to achieve business goals and milestones. Keep reading to find out why social media has become such a big deal and how it can benefit your business.
Creating brand exposure like never before
Nearly half the world’s population are using social media platforms such as Facebook, Twitter and LinkedIn. Many people access these platforms daily, even multiple times per day. This creates an awesome opportunity for brands to not only be exposed to their customers, followers, and target market but also interact and communicate with them in a way never done before. Liking, commenting, tagging and sharing are all ways customers can interact with your brand on social media, just like they can do as if you were a friend.
In short – social media creates and increases brand awareness and interaction by allowing you to communicate with and be a part of your target market’s daily life.
Selling your brand in new ways
Your companies social media pages are your shop windows for the social media user, they may not be buying at present but they are certainly browsing. With the clever use of social media, you can humanise your brand, showcase your business values, tell your business story, or simply provide a more informal space to be contacted.
Unlike traditional media, social media offers a two-way communication method which is available in real-time. This is a unique opportunity providing businesses with the ability to engage and interact with their target market in a new way. For example, asking customers what they want your brand to do or create next, offering free content that helps current and prospective customers in some way, or hosting giveaways to encourage new people to see and hear about your brand.
Increased website traffic and google ratings
Social media allows you to create many different marketing goals, a common one being to increase the number of people visiting your website. By curating social media posts that encourage users to journey to your website, you can boost lead generation and sales. Driving people to your website also helps to increase your google ratings which means your business will appear higher up on google search results.
To ensure that these posts are reaching the right people (i.e. your target market) you can run targeted advertising campaigns through these platforms by paying to utilise the large amounts of data that they store. For example on Facebook, for a small fee, you can ensure that your curated post will be seen by a specific audience customised by gender, age, location, interests, careers and more. This is a low-cost alternative to other traditional advertising methods and helps you get the most out of your budget no matter how big or small it may be.
Develop meaningful customer relationships
Trustworthy, kind and supportive – while these may sound like the type of characteristics you look for in a partner, they are also some of the ways customers could feel about your business if your social media strategy has strong and consistent brand messages. This comes with fully understanding your target market – who are they, what are their wants and needs, what do they like seeing on their social media?
Once you’ve got that figured out: be active, encourage and respond to comments and questions, share things that are relevant to your brand and which will be of use to your target market in some way.
How can Freelancer PA help?
If all of that sounded great to you but you’re unsure how to get started or how you will find the time to manage your businesses social media appropriately, let us know and we can help! We are experienced with social media content creation, design, copy writing, posting, monitoring and scheduling through LinkedIn, Facebook, Twitter and Instagram.
Remember, the use of social media is an essential part of your marketing strategy so it’s important to get it right. Posting inappropriate content or saying the wrong thing in a passing online comment can have a detrimental impact on your businesses reputation. Get in touch today to find out how we can help you get started or improve your businesses social media.
Wondering how else to utilise the online world to improve your business functions? Check out these other useful Freelancer PA blog posts!